Sports jersey rental startup Rep the Squad expands to NBA, raises another $1M from athletes

A Steph Curry jersey sits inside Rep the Squad’s Seattle office. (GeekWire photo / Taylor Soper)

Rep the Squad is growing.

The Seattle startup, which launched its sports jersey rental service three months ago, today added NBA jerseys to its collection and also announced an additional $1 million in funding.

Rep the Squad charges customers $19.95 per month to receive selected jerseys in the mail, one at a time — it’s the model Netflix used in its early days. When you’re done wearing one, you can return it and receive a different jersey as long as you maintain your subscription.

The company launched with NFL jerseys for Seahawks, 49ers and Lions players; it added Denver and Oakland last month.

NBA jerseys from Golden State Warriors, Detroit Pistons, and Denver Nuggets players will soon be available on the platform, the company announced Wednesday. Seattle hoops fans, take notice: Rep the Squad also added retro Sonics jerseys today.

The 12-person company raised $1.5 million in August from Madrona Venture Group, Maveron, Aspect Ventures, and Curious Capital, along with Seattle Seahawks wide receiver Doug Baldwin; Detroit Lions wide receiver Golden Tate; Los Angeles Chargers lineman Russell Okung; and Seattle Mariners legend Edgar Martinez.

The startup, a spinout of Madrona Venture Labs, today announced an additional $1 million from investors, including new backers like Brand Foundry Ventures, along with former NFL cornerback Marcus Trufant and wide receiver Lance Moore.

Inside Rep the Squad’s factory in Seattle.

Rep the Squad CEO Brian Watkins told GeekWire that the company has more than 500 customers. Seattle and Detroit are the top markets.

“One trend we are seeing is the uptick in jersey rentals for players who have recently been injured,” added Watkins, a long-time Seattle entrepreneur with leadership experience at places like Nordstrom, Ritani, Blue Nile, and Wetpaint. “I think it shows incredible fanhood for those who want to give a shout out to players who have recently been injured.”

GeekWire tested the service last month — check out our full review here.