Microsoft highlights new Paint 3D app in 2017 holiday ad that encourages inclusion

Microsoft is spotlighting the new version of its popular Paint app for the company’s 2017 holiday commercials.

Called “3D Holiday,” the new ad debuted Sunday and tells the story of an imaginary world in space filled with characters built in Paint 3D, a new app available on Windows 10 PCs. There’s also a larger message — “when we are inclusive and celebrate our differences we can make the world a better place,” reads the video description.

Paint 3D is the latest evolution of MS Paint, the beloved Microsoft program that debuted in 1985. In July, it appeared Paint was going away forever, much to the disappointment of longtime fans. But as part of a Windows 10 Creators Update, Microsoft introduced Paint 3D, which includes support for creating 3D objects — which are compatible in Windows Mixed Reality — and sharing them with a community called “Remix 3D.”

As The Verge noted, this holiday commercial from Microsoft has a different feel than in years past — for example, this spot from 2015 featured Microsoft and Apple employees hugging it out.